Duran Duran’s “Invisible” Music Video Is First Produced by AI | Q104.3
More than 40 years of career, Duran Duran always makes music that sounds relevant. This is how you know it’s always going well.
Speaking to New York Q104.3 Out of the box with Jonathan Clarke on their next album, Future Past, Simon le bon and Roger taylor noted how their new single, “Invisible,” took on new meaning for them just months after it was written in early 2020.
“It was one of the first songs we ended up with Errol [Alkan, producer]. But it touches on topics that are very, very relevant right now, “Le Bon said.” It starts out as a relationship between a couple – a relationship that isn’t quite right. A person has the impression that he is not listened to, that he is not heard, that he is invisible. Then halfway through the song, it becomes something bigger, when I say: ‘…But a voiceless crowd doesn’t back down / The air turns red with their charged hesitation.
“This idea of crowds coming together and actually making their voices heard, which is exactly what you’ve seen all over the world with things like the Black Lives Matter movement and Extinction Rebellion. A lot of people who think they don’t. are not being listened to have come out and are starting to make noise. “
In keeping with the timeliness of the lyrics, forward-looking Duran Duran brought in an AI called Huxley to produce the groundbreaking music video for “Invisible”. The video, which you can watch below, is the first music video ever produced entirely by AI.
“It was the first time that a video was created by artificial intelligence without any human intervention other than putting in words and maybe a few photographs of us and whatever, the computer just did its own thing and has delivered an incredible series of images for the song, ”Taylor adds. “It’s going wonderfully.”
Watch the full conversation via the player above!
Pre-order Future Past here.