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Home›Music video›Jeon Somi shares debut album ‘XOXO’ and stunning new music video

Jeon Somi shares debut album ‘XOXO’ and stunning new music video

By Elisabeth J. Bruner
October 29, 2021
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K-Pop star Jeon Somi shared his highly anticipated debut album XOXO via Interscope Records and THEBLACKLABEL from YG Entertainment.

The album, which contains the previously released singles “Birthday”, “DUMB DUMB”, “Outta My Head” and “What You Waiting For”, arrives with a music video for the title track “XOXO”.

The visual tells the story of the song, opening up to a scene of Jeon Somi with a group of friends as they treat her during a breakup after catching her boyfriend cheating on her with her so-called close friend. Rather than sink into despair, the group of women turn to revenge.

Throughout the music video for “XOXO”, the K-pop idol smashes a car windshield where someone has painted the word “BUSTED” and steals a dog. “If you want to see my dog ​​again, pick up the phone, XOXO,” she wrote in lipstick.

Jeon Somi (formerly known as Somi) worked on XOXO both songwriter and producer alongside THEBLACKLABEL founder Teddy, a frequent collaborator of BLACK ROSE, in addition to R.TEE, 24 and Pink Sweat $.

“‘XOXO’ and ‘Dumb Dumb’ were both candidates for the title track. We couldn’t choose one over the other, so we decided to pre-release ‘Dumb Dumb’ and make a comeback. fast with “XOXO”, “the singer explained during a live media presentation. “‘XOXO’ has the message ‘with love’, but mine is sarcastically, like he’s saying ‘alright, go have your life.’ The melody is easy to follow and I think it’s a good catchy song.

“I want to show my confidence with the new album. If I showed a relaxed attitude with ‘Dumb Dumb’ I have confidence now, “she added.” I can really have fun on stage now, and I hope to do the same with it. ‘XOXO’ I hope that with the album, I can consolidate my position as a solo artist.

Stream or buy XOXO.


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