Taylor Swift’s second “Midnights” music video (2022), “Bejeweled,” is the ultimate Cinderella story for the pop star and the essence of fairy tales for her fans.
While appearing on “The Tonight Show” with Jimmy Fallon on October 24, Swift announced that the new music video for her song “Bejeweled” would premiere at midnight that night, and it would be her own version of the favorite rags. from everyone. -wealthy fairy tale, Cinderella. Not only is the star-studded cast impressive with names like Dita Von Teese, Laura Dern, Pat McGrath, Jack Antonoff and the HAIM sisters, but the video itself is also a treasure trove for fans of pop’s iconic Easter eggs. star, who are as transparent as they are numerous in this scintillating new clip.
Conceptually, “Bejeweled” takes viewers through Swift’s transition from her era of alternative music to her reintroduction to pop. Shedding her understated “folklore” skin (2020) and stepping back into the glamor of the pop music scene, Swift’s style in “Bejeweled” is what could best be described as the glittering love child of “reputation (2017) and “Lover” (2019). While the music video’s flamboyant aesthetic is admittedly over the top, it seems to be part of Swift’s message as a self-proclaimed “geriatric pop star” that women can still shine in the music industry past the age of 25 years.
This is further underscored with Dita Von Teese’s “Queen of Burlesque” cameo and iconic performance of the martini glass dance, which reappeared in public discourse for the second time this year following its inclusion in the thriller. Fall of Olivia Wilde, “Don’t Worry Darling” (2022). The cast of Von Teese as a fairy “goddess”, as well as Este, Danielle and Alana Haim as evil stepsisters and Jack Antonoff as a prince, not only highlights Swift’s talent for directing elements, but also her general desire to produce projects with her close friends.
When it comes to the obscene amount of Easter eggs in the “Bejeweled” music video, it’s obvious that Swift knows how to cater to an audience. Creating a meticulously tailored video for her fan base, the pop star creatively – but not so secretly – references what is supposed to be her re-recorded third album, ‘Speak Now’ (2010), countless times. , featuring instrumental versions of the album’s hits “Enchanted” and “Long Live,” plus an iconic line from Laura Dern as Swift’s evil stepmother where she tells the pop star to “don’t talk”.
While plenty of other easter eggs and sly references to past albums — especially “Reputation” (2017) — are made throughout the music video, going through “Bejeweled” with a fine-tooth comb would most likely result in something more. closer to a master’s thesis than a paper so unfortunately the line has to be drawn somewhere.
After the dark undertones of the first “Midnights” “Anti-Hero” music video, “Bejeweled” is a fun, light breath of fresh air for Swift fans. Not only does the concept of Cinderella work perfectly with the setting of the “Midnights” album, but it’s also a witty and entertaining take on a fairy tale that never seems to fade in terms of reinvention. With “Bejeweled,” Swift’s brilliance, sharpness, and attention to detail once again leave her in possession of the keys to the kingdom. It is a strong reminder to the public of his pure and undeniable talent.