Vevo Launches Latin Music Video Channels on TelevisaUnivision’s ViX
Vevo has partnered with TelevisaUnivision to launch two Latin-themed 24/7 live music video channels on ViX, targeting audiences on the new free, ad-supported platform.
The partnership kicks off with “Vevo Latino”, which features artists such as Romeo Santos and Shakira and “Vevo Reggaeton & Trap”, which features music from artists such as Karol G and J Balvin. Vevo is also developing two additional FAST channels for ViX. “Vevo Regional Mexican” will promote music from bands such as Caliber 50 and Los Ángeles Azules and “Vevo Íconos Latinos” will spotlight artists such as Celia Cruz and Selena. These two channels should be launched in the fall.
All Vevo music channels will be accessible on the ad-supported tier of ViX.
“As the world’s leading music video network, we are constantly innovating in our programming and expanding our distribution network to meet consumers in the environments they frequent. In short, we deliver music videos to fans where, when and how they want it. With Latin being Vevo’s second most-watched genre globally, we hope this partnership with ViX – the largest Spanish-language streamer – will bring Latin music videos to even more Hispanic-American homes,” said JP Evangelista, Senior Vice President, Content, Programming and Marketing, Vevo.
According to Vevo, the Latin genre was the music network’s second most-watched genre in 2021 globally, with Colombian singer Karol G being named Vevo’s Top Artist of the Year. As consumer demand for Latin music videos continues to grow, executives from both companies say the partnership made sense.
“This is another example of our commitment to providing premium content to millions of Spanish speakers who want to see their culture, language, interests and experiences truly represented and reflected on screen,” says Bilai Silar. , Vice President of OTT Content at TelevisaUnivision. .
Vevo’s partnership with Vix is not exclusive. Its Vevo Latino and Vevo Reggaeton & Trap channels are also available on demand on other free, ad-supported TV services, including Samsung TV Plus, Pluto TV, Local Now and The Roku Channel, as well as through the Vevo app. TV.
Despite availability elsewhere, bringing Latin music channels to ViX expands access and gives viewers options to navigate content within a streaming service and as Vevo’s Evangelista points out, “our programming teams are working always together to determine unique programming opportunities for ViX and Vevo.”
Meanwhile, the new streamer continues to expand the variety of programming on its free tier while striving to attract multi-generational subscribers.