Watch Omah Lay and Justin Bieber’s Video for New Single “Attention”
If Omah Lay is looking for attention, her mesmerizing new single with Justin Bieber is going to get her exactly that.
The Nigerian entertainer dropped his latest cut on Friday, calling on both JB and his go-to “Peaches” producer, Harv, as well as Avedon to knock him out of the park. The track is expected to tie into Lay’s first spring album single boy— finds the Biebs in uncharted territory as he sings in his lower register and carries the track’s first verse. But this is not his first encounter with Afrobeats after a few collaborations with BEAM in 2021; Bieber also jumped on the official remix of “Essence” by Wizkid.
This isn’t the first time Lay has bonded with Bieber either, as they both shared space on the Masterkraft “Peaches” remix. But the 24-year-old singer is still ready to introduce himself more to the world ahead of his tour to promote single boyand two years after his first take off with EPs Get Layd and What have we done.
Last year, Omah Lay sat down with Complex UK to discuss the importance of living in Lagos and how Nigeria’s influence on popular music is reaching new heights. “Lagos provided me with the exposure to opportunities I needed to launch my career,” he said. “It’s an important city in that sense because it brings you closer to experiences that can shape your relationships and your sound.”
Check out the Colin Tilley-directed music video for “Attention” above. The song is also available on all major streaming platforms here.
Omah Lay is set to hit the road for a world tour later this month; tickets and more information can be found on its official website.